JUUP is a multidisciplinary creative studio in Singapore focused on photography, video, and content creation for arts, culture, and community-driven projects. We collaborate with artists, institutions, and organisations to document moments, preserve stories, and create impactful digital content.
Marcus Lam
founder & Creative Director
JUUP began with a simple vision: to tell stories through beautiful, cinematic visuals. I wanted to help bridge real stories with imagery that feels considered, polished, and meaningful; visuals that honour the people behind them.
What started as a way of telling my own story through climbing slowly became something bigger. I realised I wanted to help others tell theirs too.
Today, JUUP works across photography and videography to craft visual narratives that capture meaningful moments; from concerts and art events to exhibitions and corporate functions. Every project is approached with care, intention, and a belief that every story deserves to be represented with depth and quality.
If this way of working resonates with you, and you’re a like-minded creative looking to collaborate or grow together, we’d love to hear from you.
